Spellbinders Becomes Major Trend Setter in Scrapbooking

Spellbinders Paper Arts entered the craft and hobby market in 2003 with the introduction of the Wizard Universal Craft Tool and a unique, patented collection of Nestabilities die-cuts unlike any introduced before - or since. They were a fairly new emerging company that caused much hype among scrapbookers worldwide and have continued to be a major trend setter in the scrapbooking industry. This unique company provides products for consumers who like to scrapbook, make personalized card, stationary, envelopes, tags, create unique photo frames, and so much more. Spellbinders Paper Arts is a private business categorized under Arts and Crafts-Instruction and located in the hot area of the U.S. known as Phoenix, Arizona. So how was the amazing crafting company born? Owner, Stacey Caron almost over a decade ago had a passion for paper crafting and looked for a universal die cutting system that could replace some of her existing craft tools, which to her surprise she ran into a dead end. Hence, with a bit of entrepreneurial spirit and a husband who knew engineering and manufacturing, the Wizard die-cutting and embossing tool was invented. And soon to follow with Stacey's designer mentality, die cuts and die templates soon followed that could be used in the Wizard machine. The Wizard Embossing and Die Cutting System was born as versatile craft machine along with all the first dies that Stacey originally designed to go in it. The uniqueness though as mentioned above comes in that the die templates serve as a special triple function. Simply put they could cut, emboss, and stencil. These were the first of their kind. With embossing, cutting, alphabet fonts, Spellbinders Paper Arts had launched their business right into a popular scrapbooking industry. But in 2007 there would be more buzz surrounding the emerging craft supplier. Spellbinders were the first to release nesting dies or nesting diecuts and of course every other die-cutting company rushed to follow. No one wanted to be left behind on this up and coming trend. To a scrapbooker he or she would call them Nestabilities. Spellbinders Nestabilities are various die cut shapes at 1/4th and 1/8th inch increments that create beautiful scrapbooking pages. These dies had become revolutionary in both their design and function. A new product had been born and all the sudden the use for bulky scrapbook punches was obsolete. These new scrapbooking products had provided a new way of the future for easy storage, easy use, and easy paper crafting. The Spellbinders Wizard machine then became the new rave along with the Nest Abilities. A rachet mechanism versus a rolling handle and nesting dies that can cut through a number of different crafting materials ended up being the perfect combination for Stacey, owner and designer of Spellbinders. To provide a machine that would be ideal for those that have arthritic pain and hurts when die cutting and not have to roll anymore and amazing affordable shapes was the goal and the dream that came true. It is important to note that the die cutting system is universal and works with all other brands of dies (such as Sizzix, Quickutz, Bosskut, Provocraft-Cuttlebug). As the latest and what is in store for crafters from Spellbinders currently? Well... they have partnered up with multiple rubber stamp companies across the U.S. and into other international countries to coordinate exclusive dies with stamps according to each perspective company. Spellbinders is still the trademark of Spellbinders Paper Arts, LLC, but with a contract between each stamping business to create matching dies with stamps. This new and positive movement has resulted in even more imagination than ever thought possible and scrapbookers are quick to catch on to this new trend. Many now enjoy using the two together in projects and will even embellish with chalk and/or ink to color paper through the die. Spellbinders has definitely become a trend setter from when they first entered the market in 2003 till present day. to their credit this is very uncommon for any company to be setting such strong trends right from the get go. What makes Spellbinders dies different from the rest of the die-cutting companies is that they all cut, emboss, and stencil. The imagination is more important that knowledge when it comes to this business and they continue to create wonderful templates for craft lovers all over the world. All of these products continue to allow crafts, hobbyists, artists and teachers to create one of a kind elegant paper art projects. As Spellbinders continues to use their revolutionary patent technology to bring more diecut shapes that crafters desire the question could arise: Was it being in the right place at the right time? Or was it the right market? Could it have been pure luck? Whatever it may be I'm sure Stacey would agree that it was the vision and dream to make the world a happier place through the sharing of a card, invitation, or scrapbook page. And this should be the true meaning for any business looking for the recipe of success.