US based global analysis organization IHS has submit a predictive statement which analyses ultrabook sales to be on the verge of decline in 2012. There has been a sharp reduction in ultrabook shipments from 22 million to 10.3 million units for the current year. The sheer drop in sales could however be inaccurate according to many people remodeling industry experts who find more faults with iSuppli's forecast.
One of original statements released from IHS showed a stupendous growth percentage for ultrabooks predicting a whooping 73 million sales globe next year (2013) which was to shoot up to 181 million by 2016. The statement which showed ultrabooks as the budding technological innovation for future is now but a clear contradiction. The cause for this sharp decline could be totally different. Nevertheless, it would not be too wrong to infer that the economical downturn in US and Europe has led to the decline in sales, towards an extent.
The high price range of ultrabooks, majorly starting from $1000 has failed to entice a number of buyers. An announcement issued by IHS suggests that the typical price tag of ultrabooks should drop to $600 enhance up sales. Improper advertising has also been responsible in influencing the unpopularity of ultrabooks by one of the company administrators.
Is price cut the ultimate remedy?
Experts predict that a price slash would inevitably make ultrabooks more popular among the masses. Over the last decade, the industry has witnessed continuous growth in generally of laptops offers is arguably been driven by a regular decrease in price tag.
From the processor's perspective, the publication rack dominated by Intel with its market capture hovering around 60%. Tech reviewers opine that Intel need not consider price cut as the factor to boost ultrabook sales as it would invariably be wasted. Intel ships a wide range of processors. However, the chip maker need not cut down the prices of high end processors to make them affordable for the masses. The AMD processor was made available to meet is sold with end.
When it comes to ultrabooks, the first reaction of the masses is directed towards the high price. That is however somewhat debatable for the high margin, low-volume series of ultrabooks. Currently, the high end ultrabooks are powered by Intel processors while the highly affordable ones run on AMD chips. Critics feel that this divided approach will be the best solution for ultrathin machines associated with one chip maker taking care from the devices.
PC manufacturers enter in mutual wars with price as lifting weapon. This has lead to mass popularity of computers around the total. Most people using computers for general tasks look at cost tag on factor before short listing a handset. However, cutting edge technology continues to remain pricy.If the experience made budget friendly, it tends to compromise on lots of the key features that retards the popularity of the machine.
Manufacturers selling high end products cater the limited market. Critiquing PC experience as something more immense, it can be inferred that the top notch products have limited contribution towards it.
Price cut become considered as a brief solution towards popularizing ultrabooks. Technology would keep improving, a factor which would oppose reasonable prices once of time. Experts feel that PC manufacturers need function the way up to make ultrabooks preferable to people. Instead of lowering the price, the new generation machines should be equipped with more features and functionalities to make them better value for the money. This could be a prospective solution for increasing ultrabook sales in your lifetime to come.